Our Story

Hi, I’m Ximena.

I recently turned 50. In a world obsessed with the "new" and "young," hitting this milestone made me realize something strange: society starts to make us feel invisible.

But here’s the truth: We are not invisible. We are invaluable.

We have the experience, the stories, and the sarcasm that only comes with living a full life. That’s why I started We Know Better.

This isn't just a t-shirt store. It’s a celebration of our generation. It’s for those of us who remember life before the internet, who survived the fashion of the 80s, and who are aging like rock legends.

I wanted to create designs that speak our language—smart, funny, and unapologetic. Because we’ve seen it all, and frankly... We Know Better.

Thank you for supporting a woman-owned business and for wearing your experience with pride.

Un abrazo, Ximena Jaramillo Founder of We Know Better. From Switzerland with ❤️